Virginia Beach native, Jason Button, is keeping things tied up in Alabama’s capital city. The son of a skilled woodworker and a cross-stitching mother, Button has set out to create a business that provides the gents with quality bow ties and pocket squares.
Button’s Bow Ties, a new development that began earlier this year, was never an initial plan for Button. With a career in industrial distribution, one doesn’t need a necktie for the office, but Button established his love for ties years ago. As a wardrobe requirement during his collegiate years, Button grew tired of donning an average necktie and found bow ties to be a fun alternative. However, even with his love for bow ties, Button says that fashion is not his forte.
So how does a man with no background in fashion set out to create a men’s line of bow ties and pocket squares?
By accident, of course! It all started with a search for watercolors. What was planned to be a creative weekend of painting ended up as a business venture that is opening doors for this busy, family man from Montgomery. While trying to locate the watercolors from storage, Button came across an old tie of his wife’s grandfather. After a brief tutorial from his sister-in-law, a very able seamstress, and some online research, Button quickly discovered how he could convert this old neck tie into a functioning bow tie. Through trial and error, paired with his parent’s influential work ethic and attention to detail, Button’s Bow Ties was born. It also doesn’t hurt that Button spent some time in his college art department, even considering Graphic Design for a career. You can definitely see his natural artistic ability in his products, down to the vintage button hand sewn on each product. Thoughtful details like that are found throughout a customer’s interaction with the dapper and creative owner.
Although it’s not a family business, Button says that his wife, a native Alabamian, and his two children are very supportive of his work. Tiffany, his wife, will advise in the fabric selection department, but leaves all the creating to her sewing sweetie. His son, age 12, has reached the age where he wears his father’s custom pieces, and his daughter, age 14, has been inspired and enjoys sewing and creating her own designs as well.
Drawing inspiration from the creativity of designers like The Cordial Churchman and Otis James, Button strives to create pieces that are unique and focused on details.
A customer will find the process of purchasing a custom creation from Button’s Bow Ties to be an absolute pleasure. From the initial contact to the delivered package, Button is completely committed to personalized customer service.
A southern gentleman with an entrepreneur dream, creative mindset, and focus on customer satisfaction…it’s a recipe for success if you ask me.
What’s the future for Button’s Bow Ties? Currently he is focused on bow ties and pocket squares, but has ideas of expansion which I am confident will continue his reputation of quality products and superb customer service.
Available for viewing on Facebook, Instagram, and Twitter, interested customers can contact Jason Button through private messaging for inquiries or to make purchases. Like and follow him to stay up-to-date on new developments and support a local creative designer. It’s the dreams and ambitions of individuals like Jason Button that help us men of the world stay stylish!